Austin is home to many well-known fashion brands, including Outdoor Voices (since 2017), with its apparel for recreation. This month, a partnership between OV and Nordstrom was announced, as this activewear brand can now be found in eight different Nordstrom stores across the U.S. and on Nordstrom.com. The collection includes a variety of sporty and stylish pieces, such as The… View Post
There’s a popular and endearing saying in Austin, describing a person or business that has deep roots in the community. If you’re deemed an “Austin original,” you have earned a beloved title, and one local boutique, The Garden Room, has earned the right to be in that category. Owner Patty Hoffpauir’s retail vision to provide fashionable looks for Austin women… View Post
Written by Kelsie Davis. Fashion folks are social and love every aspect of attending events and supporting our industry. It’s a fact that every Austin fashion brand and business has been affected by the pandemic and forced to make some challenging business decisions since Spring. But for one local business, things are looking up. The Austin School of Fashion Design… View Post
For most of 2020, it’s been an up and down situation, and how to manage our lives since about the middle of March due to the pandemic. Before the shut down our social calendars were booked for SXSW, spring break plans and all the normal Austin events, including our very busy fashion event calendars we all enjoy that time of… View Post
Launching a new or expanding a business is typically all about timing. But never underestimate what a driven pandemic is bringing to businesses across America. Not everyone is shut down, waiting it out, or have jumped ship. While many fashion brands have been forced to pivot in several different directions to stay afloat, there is one category of clothing that… View Post