Phone Home in Style!
Floral-print make-up bags, bird-encrusted bobby pins and kitten-cased mirrors can all be found through Sweettooth Bags, but the shop’s greatest products are phone cases, which offer original and funky custom designs!
“I love this product, because the design work feels very creative, like making art,” said Amy Barber, the creator of Sweettooth. “Many of my other products are more about construction and craft.”
Since she obtained a degree in fine arts from UT, Barber had always wanted to do something that showcased her eclectic taste, and all of her current success came after putting one little bird on a bobby pin. This item alone quickly brought in enough interest that she started selling commercially in 2004.
Now, she produces tons of items each week, doing the majority of the work herself. Most of the business is done face-to-face (artisan markets, music festivals, boutiques), and Barber sells all over the US, including Austin locations like By George on North Lamar, Creatures Boutique on South Congress and Lucky Lizard on East Sixth.
“I feel it would be great to sweet talk my girlfriends over for a ‘production party,’ where we catch up, laugh and crank out 200 headbands in an hour – a mini micro-factory!” joked Barber.
On her own, though, the mind behind Sweettooth even got the company featured on Sex and the City and the DIY Network, in episodes about embellishing.
“[For Sex and the City,] the Patricia Field Boutique ordered a fancy silk cocktail-bag, embellished with feathers, in red and black. [On DIY,] they had me make a daytime and evening bag using the same pattern and basic components but creating two different looks.”Over the years, Barber’s inspiration has changed, but whether she’s getting color ideas from eye-shadow trays at a cosmetic counter or creating illustrations based on foreign stamps, we can be sure to expect many more great things from Sweettooth Bags!
Another great way to logo your business in style is by having your logo put on your favorite shirt, or sweater. Cheryl did exactly that and strutted her stuff through the Tents at New York Fashion Week making sure everyone knew Austin, TX was proudly represented. People’s Embroidery did the work for Cheryl’s sweater and based in Round Rock.