The list for fashion boutiques in Austin has grown with the addition of LIVELY in the Domain Rock Rose shopping venue. With the recent grand opening 0fficially in the fashion books, the store is ready to fill your “unmentionables” fashion taste with pretty, flirty and affordable lingerie pieces. If you’re not familiar with the brand, here is a Q&A to give you some insider info about Austin’s newest shopping destination.
Why did the LIVELY brand decide to expand in Austin?
LIVELY launched in 2016 as an online, direct-to-consumer company, and from day one, we started having events and experiences to connect with and engage our community. In order to be truly community-led, we realized we had to have both a physical and digital presence. In 2017, LIVELY went on City Tours (pop up shops) in places voted on by our community. On the City Tours, we popped up in NYC, Dallas, and Nashville, and we found that our community loved meeting our team in-person.
We saw tons of interest in Dallas and in Texas after the pop up based on our community turnout. We jumped at the opportunity to open a store in Austin to be able to engage with them on an ongoing basis.
Were there any special merchandising decisions to target an Austin client?
Our entire selection of bras, bralettes, underwear, swim, activewear, and more will be available for purchase in the store, with the same pricing as our website (items ranging from $35-$65). We believe in total price equality, and therefore, all LIVELY bras and bralettes are one price for all ($35). Shoppers will also have the opportunity to book fit sessions with a store associate at WearLIVELY.com.
As for the aesthetic of the store, The LIVELY Experience Store in Austin embraces LIVELY’s themes of light, airy, fresh, and green, and we will continue to have a large scale green wall just like the green walls in our NYC and Chicago locations. Keeping with the theme of our NYC and Chicago stores, there is a mood board dominating one of the walls, which goes back to the initial ideation of the LIVELY brand when LIVELY Founder & CEO, Michelle Cordeiro Grant, was clipping magazine pieces from swimwear, active, and lingerie to make leisurée. Lastly, there will be ample seating throughout the space, including our signature sofa.
Any events news coming up?
The LIVELY Experience Store in Austin will host regular in-store events, everything from fitness-focused events to styling events, some of which will be hosted by our local Ambassador community!
To visit online, Click Here!
The LIVELY store is located in the Domain, 11624 Rock Rose Ave., #122, ATX 78758
Photos: Interior images courtesy of Jane H. Kim on behalf of LIVELY /Headshot courtesy LIVELY.