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Fashionably Austin

Austin Fashion Designer Pitches Business to Shark Tank

by Cheryl Bemis

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Shark Tank 1Gay Isber’s Sugar Factory has been keeping Austin weird with her fabulously fashionable motto “it’s all about the sparkle, baby,” for the past two years, and the jewelry designer just keeps on shining with her recent successes.
Isber was looking for a different way to promote her boutique, so last month, she really went for it by auditioning for ABC’s Shark Tank!
“I was first in line, but I’m an overachiever, so I just had fun with it,” the artist said. “I bonded with the people around me, making everyone jewelry…We had fun!” We all sleep on the side walk on the street of Victory Park with 41 degree weather.  It was fun and bonding.  We entertained each other for 24 hours feeding the excitement.
Though Isber will not know if she made the cut for another six months, another Sugar Factory designer was asked to participate in the show on-the-spot, meaning the store will for sure be getting a little Shark Tank spotlight.Haja Scott, from my store, who makes curvy girl, Toombas jeans got immediately asked to get a video together! It is so exciting for her and proud.
And all eyes will definitely be on Isber and her designs, as The Sugar Factory was recently featured on shopcaster.com!
“I’m the first Austin business to be on this boutique site, which is exciting,” she said. “This will go out to all of the site’s subscribers, putting me next to other designers from all over!”
In Isber’s past twelve years of jewelry-making, she has managed to get her creative creations on numerous fashionistas, countless models and local celebs were sporting Isber’s baubles during Austin Fashion Week.
Here is an earlier video featuring Gay!

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Instagram post 2194160514317655904_253402958 These are the looks from episode one of Project Runway and they are from two Austin designers!! Follow the fashion drama as they compete in the hardest design competition on tv.  The recap from episode one is linked in bio.  Congrats Brittany and Sergio!! @brittanyallen.atx @celestinocouture #fashionablyaustin #projectrunway18 #austinfashiondesigners #austindesigner #projectrunway #fashionablyatx 📷barbara niter
Instagram post 2192656711386910254_253402958 Congrats to the first two winners of Project Runway team challenge.  Austin rules baby!  @brittanyallen.atx And @celestinocouture Sergio rocked the runway baby!! Whoooo!! #projectrunway18 #fashionablyaustin #austinfashiondesigner #austinfashion #dontmesswithaustindesigners
Instagram post 2192225203983380036_253402958 A look at one of @brittanyallen.atx pieces from the recent @fashionforgood.co /Austin Fashion Week show.  Good Luck to both ATX designers Brittany and Sergio of @celestinocouture as they compete on Project Runway season 18!! First episode airs tonight!! #fashionablyaustin #austindesigner #projectrunway18 #austinfashionshow
Instagram post 2191654002256920226_253402958 Excited for the new @projectrunway?  We are in ATX!  Two local designers, Sergio Guadarrama of @celestinocouture and @brittanyallen.atx will certainly shake up the show!  So proud of them and can’t wait for the premiere tomorrow 12/5 8:30 pm on Bravo.  Read more about them and other Texans who have competed.  Good luck! (Article link in bio) #fashionablyaustin #celestinocouture #brittanyallen #austindesigner #austinfashion #projectrunway18 📷 @barbaranitke
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Instagram post 2180814695321452956_253402958 Got to participate in a LIVE segment for @fox7austin morning show with @tierraonfox7 to help @fashionforgood.co promote the amazing fashion shows scheduled for the @thedomainaustin on Saturday.  One of the shows, Haute Dogs, will feature local folks (including me and Cooper) to help awareness and raise funds for the local Hounds for Heroes organization. They provide companion pups for military vets to help PTSD and other invisible wounds of war.  Thanks  @mattswinney_ffg for letting me help!  See y’all on the runway.  Ticket info is in the bio.  Outfit provided by @lillypulitzer!! #fashionablyaustin #fashionforgoodaustin #lillypulitzeraustin #austinfashion  #fox7austin
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Instagram post 2169739684364155492_253402958 Sad to read the reality and changes in the fashion industry.  I am sure Zac will have another creative door open for him soon.  Head over to @bof to read more.
Instagram post 2158385552650829395_253402958 Hope to see you all tomorrow, Sunday 1-3 at @lure_by_yf on Lamar for a fun first Austin Fashion Week event.  #ffg #austinfashionweek2019
Instagram post 2151314866086197479_253402958 But wait, there’s more!  ATX designer Sergio of @celestinocouture is also a cast member for season 18 of Project Runway.  Now we get cheer on two local favs.  Congrats. #austindesigner #projectrunway18 #bravotv #austinfashiondesigner
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