• About Cheryl
  • Contact
  • Press
  • Marketplace
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube
Fashionably Austin

Take A Boutique Peek Into ~ The Garden Room

by Cheryl Bemis

  • Tweet
The Garden Room

The Garden Room

There’s a popular and endearing saying in Austin, describing a person or business that has deep roots in the community. If you’re deemed an “Austin original,” you have earned a beloved title, and one local boutique, The Garden Room, has earned the right to be in that category.

Owner Patty Hoffpauir’s retail vision to provide fashionable looks for Austin women started back in 1979 when it started off as a gift store.  Her expertise was in the fashion arena, and she eventually turned The Garden Room into a fashion boutique in 1985.

“I had always been more comfortable buying clothing, as I was trained in the Federated Dept Stores Executive Training Program in Dallas and have a B.S. degree in merchandising from Louisiana State University,” said Hoffpauir.

The Garden Room

Getting Ready for Fall!

The store’s 900 square feet and humble beginnings turned into a much larger location at Jefferson Square.

The Garden Room customer has also evolved throughout the last 42 years.

“We’ve kind of grown up with our customer,” said Hoffpauir. She continues to carry a wide range of different styles and looks for the Austin woman at every stage of life.

Hoffpauir shared that when she attends market, everyone is interested in the casual “Austin look”, something that, from New York to Atlanta, is deemed a trend to follow. (We couldn’t agree more.)

Hoffpauir is not only dressing the stylish women of Austin, but she has also taken the time to support many local charities that include Ballet Austin, Helping Hand Home, Austin Symphony and the Killeen School of Nursing.

The Garden Room Jewelry

Accessories Galore!

While helping others is second nature for Hoffpauir, there came a time for others to help her. Like all of us, March 2020 was certainly a month we will all remember, and leave it to Hoffpauir to get creative to help keep sales rolling during a pandemic.

“We were shut down, but we were calling our customers, sending them pictures, sending them videos,” said Hoffpauir.

Additionally, Hoffpauir and her staff brought items to the front door and handed them off to clients or mailed them. Consider The Garden Room the first to use retail-to-go in Austin.

To increase more revenue, Patty added the power of e-commerce. “We did a website, offering t-shirts from Proof of Concept.  She also added French scarves for Mother’s Day and graduation gifts,” said Hoffpauir.

Since The Garden Room has such a long fashion history in town, Hoffpauir has enjoyed and supported new fashion talent.  She witnessed an up-and-coming designer, Kendra Scott, start her business. Scott, with her baby in tow, sold Hoffpauir her designs, and they were an instant hit!

“I was probably one of the first stores to stock Kendra’s jewelry line. We would run down to her 6th Street studio, buy inventory, and it would sell out in a day,” said Hoffpauir.

As Austin returns to what will hopefully be a new fashion normal, (and boy aren’t we ready for that) Hoffpauir reflects on her favorite fatherly saying: “Roll with the punches.” Somewhat appropriate for 2020!

 

« Austin School of Fashion Design Relocates to Georgetown
Austin Fashion Brand Outdoor Voices Expands to Nordstrom Stores »

fashionablyatx

We're an online fashion publication featuring Austin designers, events and style. 
Follow along for all the cool, weird, fashionable moments in ATX!

@pantone announces the 2021 color(s) of the year. @pantone announces the 2021 color(s) of the year.  Have not had any form of yellow since 2009.  Thoughts?  IMO I have seen and worn enough gray for 2020.  I’m good with the sunny yellow.
Holiday glitz buying got a little easier on the ne Holiday glitz buying got a little easier on the new @fashionablyaustinmarketplace.  See some ATX’s talented jewelry designers.  @cynthiabloomcollectiblejewelry @prachibhisejewelry @bethmcelhaney @femailler #austinjewelrydesigners #famarketplace #shopatxfashion
It’s one of the longest running fashion boutique It’s one of the longest running fashion boutiques in ATX.  Enjoy my Boutique Peek article featuring owner  Patty Hoffpauir and @gardenroomatx.  Link in bio #austinboutique #austinfashion #fashionablyaustin #boutiquepeek
The creative UT fashion @utaustinfashion designers The creative UT fashion @utaustinfashion designers share some amazing couture creations.  Nice job everyone!  #utfashion #austinfashion
If you are not familiar with @cynthiabloomcollecti If you are not familiar with @cynthiabloomcollectiblejewelry you need to!  Check out her designs.  An Austin Fashion Original.  #shopatxfashion #austinjewelrydesigner #fashionaustin
What a delight to see these young creatives show o What a delight to see these young creatives show off their designs at the @austinschooloffashion design show this past weekend. Nice job everyone!  #ASFDofficial #Austinschooloffashion #ilonkadesigns #austinrunwayshow
The official marketing launch of the @fashionablya The official marketing launch of the @fashionablyaustinmarketplace is LIVE!  Easy shopping, Austin brands.  All. In. One. Place.  Support our amazing fashion industry.  #famarketplace #fashionablyaustin #shopatxfashion
Your Austin Fashion calendar just got booked for s Your Austin Fashion calendar just got booked for some dates in October.  Excited for a new style of fashion event!  #austinfashionevents #fashionbytexas
Austin retailer @suepatrickaustin has an incredibl Austin retailer @suepatrickaustin has an incredible selection of UT masks and others to choose for your 2020 mask wardrobe.  Stay fashionably safe out there everyone!  #wearamask #austinmasks
It’s going to be an eventful week with many salo It’s going to be an eventful week with many salons finally opening their doors.  See how three businesses are using the new safety protocols when you make your hair appointment.  And here’s a big thank you to ALL area salons for helping keep everyone safe.  Photo: @breeze.salons @austinbeautyonthego @thesalonatthedomain  #austinsalons #atxsalons #breezesalon #thesalonatthedomain #leciaharkins
Load More... Follow on Instagram

Local Fashion – Connected!!

So Many Photos To SEE!!

Recent Posts

Austin Fashion Brand Outdoor Voices Expands to Nordstrom Stores

Take A Boutique Peek Into ~ The Garden Room

Austin School of Fashion Design Relocates to Georgetown

©2021 Fashionably Austin · Developed By: Catalyst Design

  • Home
  • Blog
  • Press
  • Events
  • Marketplace