Austin Fashion Brand Outdoor Voices Expands to Nordstrom Stores

Interior of the NYC Nordstrom Photo: Connie Zhou

Austin is home to many well-known fashion brands, including Outdoor Voices (since 2017), with its apparel for recreation. This month, a partnership between OV and Nordstrom was announced, as this activewear brand can now be found in eight different Nordstrom stores across the U.S. and on

The collection includes a variety of sporty and stylish pieces, such as The Exercise Dress and Doing Things Bra and the All Day Hoodie and Sweatpant for men. Athleisurewear is trending now, more than ever, so this news could not have come at a better time! Plus, the eight stores that will be carrying these items include our very own Nordstrom Barton Creek Square.

“We’re really excited to be Outdoor Voices’retail partner of choice and introduce their activewear to our Nordstrom customers,” said Lori Marten, vice president and divisional merchandise manager for active, specialized and performance at Nordstrom.”

Outdoor Voices Apparel Photo: Harper Smith

But wait … There’s more! To celebrate the launch, Outdoor Voices and Nordstrom are hosting a virtual two-day series of dance classes, which will broadcast online on January 19 and January 21. To sign up, visit

“As a brand on a mission to get the world moving, we are excited to partner with Nordstrom to bring our #DoingThings movement to a broader audience,” said Ashley Merrill, Executive Chairwoman at Outdoor Voices.
We are always thrilled to see ATX-based companies growing and thriving, and we can’t wait to shop these items in-person.


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