• About Cheryl
  • Contact
  • Press
  • Marketplace
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube
Fashionably Austin

Annual Austin Fashion Event Takes To The Virtual Runway

by Cheryl Bemis

  • Tweet

For most of 2020, it’s been an up and down situation, and how to manage our lives since about the middle of March due to the pandemic.  Before the shut down our social calendars were booked for SXSW, spring break plans and all the normal Austin events, including our very busy fashion event calendars we all enjoy that time of year.

For Fashion By Texas event founder Matt Swinney the term “go with the flow” was put to the test.  He had to reschedule the in-person Domain fashion show originally scheduled for April.  Then the shows were postponed to May, then set for August and then pushed to October for the now virtual format.  “At some point, it just became pretty obvious that a LIVE event was just not going to be realistic,”  added Swinney.

Another big push for Swinney to keep the event on the fashion calendar was the dilemma designers were in.  Collections were already made,  inventory was static and there was no place to show their clothing.   The virtual option ended up being the safest and economical way, for all already committed to the shows.

Fashionably Austin’s Cheryl Bemis and Fashion by Texas founder Matt Swinney.

While a virtual show has a new set of drawbacks to an in-person event, the new platform did unveil some positive opportunities.  Now a new and much wider audience can be reached way beyond to just the people sitting in a venue in Austin.

“I think I am just most excited to see how this all work and really thinking about and using this as a beta test for what a fashion week could look like going forward,”  said Swinney.   Another positive angle for these shows is the one-to-one connection with a potential buyer offering direct links to purchase the garments while the show is going on.  That one element has always been an issue with fashion shows and how to convert runway looks.

Swinney is not the only event producer jumping into a new virtual production arena platform.  In fact, most of the recent Spring fashion shows around the globe featured virtual fashion shows or opted to present collections in very limited outdoor show settings with just a handful of attendees and others opted for a produced movie drama format.

The success or possibly the tanking of these new fashion presentation platform ideas or something in between is still out for review.  But for 2020, you are certainly on trend for trying just about anything.  See you at the end of the virtual Austin runway…for now.

Event details.
Dates: Thursday-Saturday, October 15-17, 2020  (link to watch provided after ticket purchase)
NOTE:  Tickets are pay as you can.
Where to Watch:  YouTube LIVE!  8 pm CDT
TICKETS HERE 

Designer Schedule Line Up

 

 

« Texas Resale Brand Pavement Adds Austin Location
Austin School of Fashion Design Relocates to Georgetown »

fashionablyatx

We're an online fashion publication featuring Austin designers, events and style. 
Follow along for all the cool, weird, fashionable moments in ATX!

@pantone announces the 2021 color(s) of the year. @pantone announces the 2021 color(s) of the year.  Have not had any form of yellow since 2009.  Thoughts?  IMO I have seen and worn enough gray for 2020.  I’m good with the sunny yellow.
Holiday glitz buying got a little easier on the ne Holiday glitz buying got a little easier on the new @fashionablyaustinmarketplace.  See some ATX’s talented jewelry designers.  @cynthiabloomcollectiblejewelry @prachibhisejewelry @bethmcelhaney @femailler #austinjewelrydesigners #famarketplace #shopatxfashion
It’s one of the longest running fashion boutique It’s one of the longest running fashion boutiques in ATX.  Enjoy my Boutique Peek article featuring owner  Patty Hoffpauir and @gardenroomatx.  Link in bio #austinboutique #austinfashion #fashionablyaustin #boutiquepeek
The creative UT fashion @utaustinfashion designers The creative UT fashion @utaustinfashion designers share some amazing couture creations.  Nice job everyone!  #utfashion #austinfashion
If you are not familiar with @cynthiabloomcollecti If you are not familiar with @cynthiabloomcollectiblejewelry you need to!  Check out her designs.  An Austin Fashion Original.  #shopatxfashion #austinjewelrydesigner #fashionaustin
What a delight to see these young creatives show o What a delight to see these young creatives show off their designs at the @austinschooloffashion design show this past weekend. Nice job everyone!  #ASFDofficial #Austinschooloffashion #ilonkadesigns #austinrunwayshow
The official marketing launch of the @fashionablya The official marketing launch of the @fashionablyaustinmarketplace is LIVE!  Easy shopping, Austin brands.  All. In. One. Place.  Support our amazing fashion industry.  #famarketplace #fashionablyaustin #shopatxfashion
Your Austin Fashion calendar just got booked for s Your Austin Fashion calendar just got booked for some dates in October.  Excited for a new style of fashion event!  #austinfashionevents #fashionbytexas
Austin retailer @suepatrickaustin has an incredibl Austin retailer @suepatrickaustin has an incredible selection of UT masks and others to choose for your 2020 mask wardrobe.  Stay fashionably safe out there everyone!  #wearamask #austinmasks
It’s going to be an eventful week with many salo It’s going to be an eventful week with many salons finally opening their doors.  See how three businesses are using the new safety protocols when you make your hair appointment.  And here’s a big thank you to ALL area salons for helping keep everyone safe.  Photo: @breeze.salons @austinbeautyonthego @thesalonatthedomain  #austinsalons #atxsalons #breezesalon #thesalonatthedomain #leciaharkins
Load More... Follow on Instagram

Local Fashion – Connected!!

So Many Photos To SEE!!

Recent Posts

reFIND Connects Intentional Shoppers to Sustainable Fashion Brands

Austin Fashion Brand Outdoor Voices Expands to Nordstrom Stores

Take A Boutique Peek Into ~ The Garden Room

©2021 Fashionably Austin · Developed By: Catalyst Design

  • Home
  • Blog
  • Press
  • Events
  • Marketplace