When it comes to the Austin fashion scene, Cheryl Bemis has probably seen it and written about it.  With Austin growing so fast, there has been a lot of fashion news to share even when she was told years ago there wasn’t any fashion to cover.

Cheryl became Austin’s first television fashion reporter in 1999 when the new 24-hour news station News 8 Austin came to town. She hosted and produced her weekly fashion segment which featured runway shows, events, designers, and more.   The segment was on the air for more than five years and received a “Best of” Critiques Award from the Austin Chronicle.

Her reporting has not only taken her to the end of the runways with her team in Austin but also at New York Fashion Week for seventeen seasons and Paris Fashion Week.

Other fashion accolades include hosting and producing a national fashion video for Men’s Wearhouse, receiving an Austin Fashion Trailblazer award, and producing a radio fashion event segment.

Cheryl’s passion for helping the Austin fashion industry using her online fashion site is still as strong as it was when she launched it in 2009.   She has expanded her brand and recently launched the Fashionably Austin Marketplace.  It’s a new one-stop e-commerce platform where shoppers can browse, click and buy from local brands, all in one place.

Other interests include traveling with family, perfecting the macaron, searching out the next cool gadget, and loving on her fur baby, Cooper.