Chloe is the sixth of eight sisters and several work with her to make the business run smoothly. Her mother also helps out as a seamstress during busy season, like now…it’s prom.
We traveled to Houston to see Chloe’s Spring 2010 Collection “Lightness” and we also used this event to officially launch Fashionably Houston which is part of our Fashionably Connected Network. Our group of 14 were met with a very warm reception from Chloe’s staff and then Chloe walked out to meet us for a meet and greet and we enjoyed shopping at her LOT 8 Boutique, of course! We took group photos, I shot some video and then we headed over to the fashion show venue, Warehouse LIVE. There we checked out hair and makeup and saw the pre-show walk through. It was fun for me to see our group from Fashionably Austin experience the excitement of fashion show behind-the-scenes activity. What I think was more fun was to see that the group got front row seats! Big thank you to Sydney Dao for that one!
The “Lightness” Collection was just that, a light and airy, timeless dress collection. Chloe knows that timeless pieces are important and her pieces are modern but not too trendy. In fact, she still stocks the “13th piece” she designed for the finale of Project Runway. The soft fabrics were paired in pale shades of mint, butter and white. These are the types of dress you would want to wear out on a summer date or weekend wedding. And speaking of wedding, Chloe premiered her first bridal collection! When you watch the show, try and find the dress she cut and sewed in four hours on the DAY of the show.
Another element that made this show so wonderful was the production. From the lighting to the music, it was a top-notch event, equal to a New York Fashion Week runway show. The show also had a couple of “big” celebrities. The “Little Couple” was there shooting their show for TLC. There was also another “first”…Joey and Jennifer from netSpray helped successfully webcast the fashion show LIVE on Chloe’s Spotlight Portfolio – you can see the fashion show on www.chloedao.me!
Thank you to everyone who took time out of their schedule to travel to Houston and spend the weekend with us. Great time, beautiful clothes and successful launch. Enjoy the video and pictures from the show!
Our Fashionable Travelers from the Fashionably Austin Road Trip
Jennifer Victorian – netSpray
Tristan Skidmore – Fashionably Houston Fashion Reporter
Corley Brian – Fashionably Houston Fashion Reporter
Tee McNamera
Celine McNamera
Christina Garcia
Malissa Long – MLW
Clarita Sanchez
Sara Sanchez
Lauren Polt and Daniel – Chicka-d
Rob Bemis
Joey Victorian- netSpray
Chloe Dao Spring 2010
