Our fourth day in Paris was spent interviewing designers and shooting a runway show for Planet Fashion TV, the fashion content distribution company we’ve supplied content to for several New York Fashion Weeks, and now, our first Paris Fashion Week. The access they have given us has truly been amazing!
Melissa had a morning interview with Gustavo Lins, a Brazilian born, Paris-based designer who started out as an architect but ended up working for some of the top design houses in the world. Gustavo Lins was a pattern-maker for labels such as Hermes, Louis Vuitton, and Galliano.
The interview was held in the showroom and was casual and low-key, a nice way to start the week of creating our fashion week content. Few Americans have probably heard of this designer, as his designs are more commonly found throughout Europe and Japan. His strong masculine aesthetic draws from his first creative path as an architect and is clearly seen in his structured designs. His attention to detail was evident in the use of fur accents, leather trim, and stitching.
My assignment for the day was to cover the Guy Laroche collection. This show was in a tent not far from our apartment so off I went on foot to the venue. The backstage atmosphere was very calm. This was a very well-run and nicely produced production. The photographer’s area at the end of the runway was comfortable and a welcome change to the pushing a shoving that I am typically used to at fashion week in New York.
The designer for the collection, Marcel Marongiu took over as Artistic Director of the line in 2007. To give you a little history about this very well-known french designer. Marongiu has been designing the collection for four years and told me that it is important to keep the intregrity of the line in tact, however he does like to put a twist of his own personality on the pieces.
For the fall collection he chose a classic combination of gray, black and accents of red. Bold geometric patterened knits graced the runway. The styling was amazing…simple make up with very little, if any application…just a focus on the beautiful red lip. The hair look was simple and elegant and just flowed beautifully down the runway. I loved the pacing of the show with models coming out much closer together than in New York and the runway was the longest runways I have ever experienced.
Another great day in Paris and successful shoots for the team.