The organizers of Austin Fashion Week has announced a partnership with Circuit of the Americas, in conjunction with the Circuit Events Host Committee. The prestigious kick-off event will combine motorsports and fashion with an event entitled, Shift Into Style. The event will not only feature fashion, food and entertainment, it will also be a fundraiser to benefit the Seton Breast Cancer Center and Dell Children’s Blood and Cancer Center.
The party will be held at the Bob Bullock Texas State History Museum on Friday, Aug. 10 from 8-11 p.m. and serve as the official start to Austin Fashion Week. During the evening, more than one-thousand guests will witness as VIPs from the fashion and motorsports industries unveil the outfits to be worn by the Circuit of The Americas’ (COTA) Girls at the FORMULA 1™ UNITED STATES GRAND PRIX Nov. 16-19, 2012. COTA Girls are stylish ambassadors who will be part of the color and pageantry during the race week festivities. Local fashion talent, of Fashion Star™ fame, Ross Bennett designed the COTA Girls’ collection for Austin’s 2012 Grand Prix and will be on hand for the unveiling.
“This is one of the most unique design projects and it’s an honor to have been chosen for this special assignment in my hometown,” Bennett said. “Formula 1™ events draw sophisticated fans from around the world. We expect SHIFT INTO STYLE to highlight the important role fashion plays in international motorsports.”
SHIFT INTO STYLE will feature runway shows by Robert Danes and other locally and nationally recognized designers, with hair and make up by ROAR Salon. In addition, proceeds from silent auction items created specifically for this event by Kendra Scott, Linda Asaf, Lana Chu and other designers will benefit The Arc of the Capital Area.
“The Circuit Events Host Committee is working on a number of special events leading up to the FORMULA 1™ UNITED STATES GRAND PRIX in November, and we are excited to launch our official event schedule with SHIFT INTO STYLE in partnership with the great team responsible for Austin Fashion Week,” said Geoff Moore, Circuit chief marketing and revenue officer. “Formula 1™ Grands Prix are very fashion-focused experiences, and we expect SHIFT INTO STYLE to get our guests excited for the fall season while providing a preview of what we expect to see at the Circuit this November.”
Austin Fashion Week features nearly 100 “Showcase Events” that take place throughout the city from Aug. 11-14, ranging from designer trunk shows to cocktail parties. Austin Fashion Week will also debut apparel and accessories collections at the landmark Driskill Hotel during “Runway Presentations and Marketplace,” Aug. 15-17. Each night, numerous collections will be shown from contemporary and evening, to menswear and resort wear. Austin Fashion Week concludes with the Austin Fashion Awards at Austin Music Hall on Aug. 18. Rising Stars, Trailblazers, and Mash Up Teams will be recognized with the coveted Golden Boot Award.
For Tickets and more information, visit: www.fashionweekaustin.com
Fashionably Austin is a proud media sponsor for 2012.